Measuring Emotion

If you're anything like me, you find the idea of measuring emotion both fascinating and a little scary.
It's delving a bit into the unknown and it's hard to understand where we should go and what the best path forward is. However, Daniel Kahneman has certainly made sure that emotional measurement isn't going anywhere anytime soon. If anything, brands are becoming more and more interested in better understanding System 1 and the emotions that drive it. 

I had the privilege to recently present at Fuel Cycle's FC Connect conference on emotional measurement. Watch the video below to learn more about how to think about emotion and what the best methods to measure it for your needs. 

Or find the original video post here: 
https://fuelcycle.com/resources/fcc/formative-insights/